Case Study
David Lloyd Poole invested £5 million in a stunning new spa, and as one of our ongoing retainer clients, they brought us in to capture the launch. The brief was to build a premium content library covering every corner of the new facilities, from the adults only Spa Retreat to the outdoor Spa Garden, ready to power marketing across the club’s channels. With a space this ambitious, the priority was clear. The photography and video needed to reflect the scale of the investment and give members a genuine sense of the experience waiting for them.
Spa spaces present a particular challenge. Low light, warm tones, water, and steam all test a camera’s ability to hold detail without losing the atmosphere that makes a space feel indulgent. Our team worked through each zone of the new facility in turn, from the Himalayan salt sauna and crystal steam room through to the ice cave and heated loungers, adjusting lighting and camera settings to suit the mood of each space.
The Spa Garden required a different approach entirely. Shooting outdoors meant working with natural light and the hot tub’s steam rising against the fire pit, capturing the contrast between the warmth of the water and the cooler surrounding air. We also filmed a walkthrough video, guiding viewers through the Spa Retreat’s whirlpool, plunge pool, and relaxation beds, giving prospective members a real feel for the space before they ever step inside.
Throughout the shoot, our focus stayed on authenticity. Real textures, real water, real steam, all captured in a way that felt inviting rather than staged.
The finished library gives David Lloyd Poole a strong, flexible set of assets to draw on across their marketing. The imagery captures the full scope of the new spa, from the intimate detail of the crystal steam room to wide, atmospheric shots of the Spa Retreat’s pools and relaxation areas. The Spa Garden photography brings out the contrast between its natural setting and the luxury of the facilities within it, while the walkthrough video gives the club a piece of content that does the hard work of persuasion without a single word of sales copy.
This is the kind of project we relish, working with a long-standing client on a launch that genuinely matters to their business. A £5 million investment deserves content that matches its ambition, and that is exactly what we set out to deliver.
If you are planning a launch or refurbishment and want content that reflects the investment behind it, contact Bold Media Agency on 01202 028178 or complete our contact form to request a callback.
