Case Study
David Lloyd Clubs is one of the UK’s leading health and fitness operators, combining premium gym facilities, swimming pools, spa services, and racquet sports across their nationwide network.
When their club introduced brand new indoor padel courts, they wanted professional photography to capture the excitement of the launch weekend. Members were being offered taster sessions with experienced coaches, providing the perfect opportunity to showcase the state-of-the-art facility in action.
David Lloyd approached Bold Media Agency to document the event, highlighting the energy of the sessions and the quality of their latest investment in member experience.
Our brief was to capture authentic moments from the taster sessions while showcasing the impressive indoor padel facility itself. We arrived during peak activity to photograph players of all ages and abilities experiencing the courts for the first time, from enthusiastic beginners to more seasoned players refining their technique with coaches.
The glass-walled courts presented interesting lighting challenges, requiring careful positioning to avoid unwanted reflections while maintaining the bright, welcoming atmosphere. We balanced dynamic action shots of gameplay with candid moments at the registration area, where members signed up and enjoyed refreshments, creating a comprehensive visual story of the launch event.
Throughout the day, we focused on capturing genuine expressions of enjoyment and concentration, close-up details of the branded David Lloyd balls and equipment, and wide shots that demonstrated the scale and quality of the facility. Our approach ensured David Lloyd had a complete library of launch content showing both the technical excellence of their new courts and the community atmosphere that defines their clubs.
David Lloyd received a gallery of professional images ready for immediate use across their marketing channels, from social media posts to website updates and member communications. The mix of action photography and lifestyle shots gives them versatile content that demonstrates the facility’s quality while conveying the welcoming, community-focused atmosphere that makes their clubs special.
These images help potential members visualise themselves enjoying the new courts, turning facility upgrades into compelling reasons to join or renew memberships.
If your business has an event, facility launch, or brand story that deserves championship-level visual content, we’d love to discuss how Bold Media can help. Contact us on 01202 028178 or complete our contact form.
