At Bold Media Agency, we’re proud of the fantastic ongoing partnership we’ve built with David Lloyd, producing content for clubs across Southampton, Poole, and Portsmouth, consistently delivering high-quality fitness photography and videography for their diverse range of projects.
Capturing Energy, Atmosphere, and Community Through Fitness Photography and Videography
Our relationship spans multiple years and encompasses everything from promotional gym walkthroughs to large-scale community events. Each brief presents unique challenges and opportunities to showcase what makes David Lloyd special.
Take their Southampton gym promotion, for instance. We were tasked with creating compelling fitness video shoots that would highlight their state-of-the-art facilities and demonstrate the equipment in action. The brief required us to capture the energy and atmosphere that members experience daily whilst showcasing the club’s premium amenities.
Our fitness videographers needed to balance technical equipment shots with the human element that makes David Lloyd more than just a gym. This variety keeps our fitness videography team engaged and ensures we’re constantly evolving our approach to content creation.
Tailored Fitness Videography and Photography For Every Club Experience
Our fitness photographers and videographers work hard to produce content for David Lloyd that serves multiple purposes across their marketing strategy. We create engaging social media content that drives membership enquiries, promotional videos that highlight new facilities, and event coverage that builds community connection.Â
Each piece of content is carefully tailored to its specific audience and platform requirements. For David Lloyd’s Summer at the Club launch party in Southampton, we produced dynamic footage capturing families enjoying pool activities, outdoor yoga sessions, live music performances, and BBQ festivities.
The content needed to feel authentic and family-friendly whilst showcasing the club’s versatility beyond traditional fitness.
Meanwhile, our coverage of kids’ parties at Port Solent required a completely different approach. These shoots focused on capturing excitement, energy, and the stress-free experience parents enjoy when hosting parties at the club. We highlighted the party hosts in action, themed decorations, and children engaged in various activities.
The impact of our tailored content approach is significant. David Lloyd sees increased social media engagement, higher event attendance, and improved member retention through our storytelling. Our fitness photographers and videographers understand that each shoot must reflect the club’s premium brand whilst feeling accessible and welcoming to potential new members.
Bringing David Lloyd Stories to Life Through Fitness Photoshoots and Video Production
Our approach to fitness video shoots combines technical excellence with creative storytelling to deliver outstanding results for David Lloyd.
We utilise both handheld and drone cameras to capture content in landscape and portrait formats, ensuring maximum versatility across all marketing channels. Our fitness videographers work seamlessly around club operations, minimising disruption whilst maximising creative opportunities. The outcome is always professional, engaging content that drives real business results for our clients.
The Kitround Charity Campaign at David Lloyd Poole demonstrates our ability to handle high-profile projects. We coordinated filming with celebrity guest Harry Redknapp and Kitround co-founder Adam, creating compelling content that promoted charitable giving whilst showcasing the club’s community values. Our team managed multiple interview setups, crowd shots, and promotional sequences within tight timeframes.
Similarly, the Padel Summer Weekend required us to capture fast-paced sporting action alongside relaxed social elements like live music and BBQ activities.
Every fitness photoshoot and video shoot we undertake for David Lloyd reinforces their position as premium lifestyle destinations rather than basic gyms. Whether you’re launching new classes, refurbishing facilities, or hosting community events, our experienced team can transform your brief into compelling visual content.
Get in Touch
We understand the fitness industry’s unique requirements and have over 20 years of combined experience delivering results for leading brands. Ready to discuss your fitness photography and videography needs? We’d love to create something special for your club too.
Contact Bold Media Agency on 01202 028178 or complete our contact form to request a callback. We can’t wait to discuss your next project.
Video Content
Southampton Gym Promo
Kitround Charity Campaign
Padel Summer Weekend
Southampton Summer At The Club
